About Annabel

Annabel spends her days tackling large multinational search and social projects at the OMD Group. Her passions are multilingual SEO and integrated traffic-driving techniques. Since making the fairly unusual leap from translator to SEO, Annabel has focused her career on developing effective long-term traffic driving strategies Half-Chinese and having grown up in France, Annabel speaks a number of languages and has a passion for all things multicultural. And pandas. When not spending too much time on her computer, she can often be seen pootling around London on her bike and spending too much money on gigs instead.

Annabel has previously spoken on

KPIs, Data, Reporting and Communication. Stop Pandering to Others, Start Maximising your Relationships.

Whether it's your startup 3-man band, a supplier, the day-to-day account manager or the HiPPOs of this industry - communication is always key. In the world of search marketing, we can often get so caught up with the nitty gritty, we forget just how to communicate on a wider level. Great work is undermined because nobody realises how great it really is, business is lost because we didn't realise until it was too late. Here we'll look at how to manage expectations, build on existing relationships, making sure you set the KPIs that make sense, how to report back without losing hours of your life and reporting back on the things that matter. Underutilised yet powerful tools.

Want to stalk Annabel before the conference?

You can find them on twitter, their website or ping them an email.