About Barry

Barry is the Senior Digital Marketer for Search at Pierce Communications in Belfast, where he provides SEO and online marketing services for a wide range of clients across Ireland and the UK. Starting out his career in the mid-'90s in all things online as an intranet content manager, Barry has worked in a wide variety of positions including corporate webmaster, web consultant for SMEs, and in-house SEO specialist for a large regional newspaper. Barry is a regular contributor to various search marketing blogs, including State of Search and Search News Central, and has an irregular technology column in the Belfast Telegraph. He also lectures on SEO and PPC for the Digital Marketing Institute in Ireland and provides occasional guest lectures on SEO and digital marketing for a local university.

Barry has previously spoken on

SEO for eCommerce

A detailed look at various SEO strategies for ecommerce websites, delving in to such wonderful goodness as microdata, information architecture, crawling & duplicate content issues, and linkbuilding tactics.

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